Natalie Comins
/ Creative Innovation
I’m a multi-disciplinary creative leader with a deep passion for experimentation and creating a vision for the future. For the past two decades, I’ve gained expertise across design, storytelling, experience innovation and emerging technology in global markets—giving me the opportunity to craft groundbreaking experiences for some of the world’s most notable brands, alongside the most talented humans in the industry.
Capabilities
Art Direction
Artificial Intelligence
Brand Activations
Brand Experience
Brand Marketing
Experiential Design
Immersive Storytelling
Interaction Design
Mentoring
Team Leadership
Client Partnership
Concepts & Ideas
Creative Direction
Creative Strategy
Experience Vision
Thought Leadership
Visual Design
XR/VR/AR
Talks
Huge Moves Magazine
Panelist @ CES 2025, Las Vegas USA
The Explosive Advertising Experience: AI + 3D + XR + Spatial
January 2025
Panelist @ CES 2024, Las Vegas USA
The Digital Brand Experience
January 2024
Panelist @ AIXR Insights, Virtual Session
On the Horizon: Looking to the Future of WebXR
August 2021
Guest Lecturer @ School of Visual Arts
Digital Experience Design
November 2020
Writing
Will the Metaverse unleash—or stifle—designers?
Huge
Press Mentions
26 inspiring changemakers to watch
Future London Academy
As new AI tools are released, some agencies seem eager to try them
Marketing Brew
Media Buying Briefing: How generative AI is being used by agencies of all stripes
Digiday
Agencies are concerned about how much to trust generative AI
Digiday
How ad agencies are using AI image generators—and how they could be used in the future
AdAge